Full Service Video Production

Strategy

Before you execute your next creative campaign you need to answer some big questions. We’ll help you understand things like budget, target audiences, and discover WHAT will work for you and WHY.

Story Development

Whether you have a concept in mind or maybe you’d like us get creative and tell your story from a unique perspective. At our core, we’re storytellers, crafting an engaging message about the work you do and the value you bring to your customers and your community. We’re happy to brainstorm, concept, storyboard and create scripts to get everyone on the same page to provide an efficient production process.

Script Writing

It all starts with a script. We can take your concept or story and make it work for video. An engaging script is visually appealing, connects with the audience and delivers a clear message. We have access to multiple writers who can deliver a script that matches your organization’s voice.

Casting/Voiceover

Like any film, your cast can make or break the project. We have relationships with multiple talent agencies and can find professional talent that can effectively tell your story on film. If you choose to use your own talent, we’ll work with them ahead of the shoot and on set to get the best performance possible.

Cinematic Video

Our videos have a big-budget look and feel, without a big-budget. You’ve seen the difference yourself between spots that look like short films and those that look like they were shot on videotape. We sweat the details and spend time getting the right lighting, composition, and equipment to make sure your customers and viewers connect on an emotional level.

Slow Motion/Time Lapse

Sometimes the best way to capture a moment or nuance is to slow things down or speed them up. We have access to high-quality slow-motion and time-lapse equipment that can bend time to help make a point and sell your story.

Aerial

Sometimes the best way to show off your location or to set up a scene is to take to the skies. Upstate Film Co works with a FAA Part 107 licensed pilot to capture your location from a new angle and take your video to new heights.

Motion Graphics

We use motion graphics to help move the story along. They combine design, animation, typography and motion to reinforce the story throughout the video. We can animate your existing logo or digital assets, or let us design a graphics package that enhance your video, not distract your viewers.

Editing

Gone are the days where all videos need to fit into a :30 or 1 minute TV spot. We’ll use our editing expertise cut your story to the right length for multiple mediums. Need a longer-form corporate video for your website? Check. Need a shorter edit for Facebook or an even shorter edit to share on Instagram? Check. We understand what formats and editing styles will work in different mediums to get your videos seen.

Color Correction

Gone are the days where all videos need to fit into a :30 or 1 minute TV spot. We’ll use our editing expertise cut your story to the right length for multiple mediums. Need a longer-form corporate video for your website? Check. Need a shorter edit for Facebook or an even shorter edit to share on Instagram? Check. We understand what formats and editing styles will work in different mediums to get your videos seen.

Social Media Strategy

You’ve got a great video. Great photos. Now what do you do? We’ll help you develop an online strategy to make sure your video gets seen by your target audience and provide special edits that are optimized for specific social media platforms like Facebook and Instagram.

Support Materials

A picture is still worth a thousand words. Supplement any video project with our photography or design services. Many of our clients want behind-the-scenes content for social media, updated headshots, or just need a library of super high quality stills to use as collateral for print or the web. Shouldn’t your photos be as high quality as your videos? We think so too.